Yemen weddings and music have taken a new dimension with social media development in the country. While artists created social media channels to reach audiences from around the world, local businesses have created opportunities to create jobs, spread the word, and promote culture and tradition.
This video shows a wedding ceremony that was broadcasted on youtube. The video illustrates Yemeni wedding traditions. The music, the crowd, the rhythm, the groom, the guests, the location, and the vibe are all illustrated in this video.
Yemen Weddings have evolved to become one’s day lifetime. It’s when you invite your family’s friends and neighbours to attend for at least half an hour on a Thursday afternoon. Some could enjoy a whole afternoon and perhaps stay up until 2 am the following day.
Men and women are in separate halls, each celebrating different wedding ceremonies. Each has its time, musicians, instruments, and dance. Only kids join either party depending on who wishes to take them, and when. Except, when kids are not allowed as per the ceremony’s invitation card.
Wedding halls can be fully customized to reflect a wedding theme with decorations, structure, singer location, and dancing floor.
Yemen Wedding contractors can range from those who rent the place, the groom or bride’s clothes, decorations, and invitation cards and design to wedding day services with artists, singers, dancers, and servants, to after the wedding services such as clean-ups and honeymoon logistics.
The wedding video displayed above shows the amount of advertising that can go into a wedding hall to reach target customers. Yemen’s social life is linked to professional and business environments. The private sector would normally invite other market actors within the sector.